Hoy Día is an American Spanish-language morning show on Telemundo. As a previously news-centric property looking to expand its viewership and improve its ratings, the show was slated to be relaunched with an entertainment-driven format. Its rebrand would need to visually reflect this major shift in the nature of the show.
Beginning with the logo, the previous look was refreshed with something more inviting that built upon the original to avoid too much audience confusion during the transition to this new version of the show. The introduction of new design elements would open new opportunities with animation later on.
The palette was completely overhauled to be more relevant to its new entertainment focus, and allow for greater flexibility within this new branding adapt to a wider variety of topics and coverage than before.
The brand's typeface was also updated with one that better complimented this new direction and tone.
Demonstrating how this would all come together with the show's existing sound stage and on-air coverage needs was key for guiding set dressers and technical directors on how to adjust for the new branding.
The show's entire real-time graphics package was fully overhauled to maintain consistency with the new design language.
Forms found within the new logo itself served as the basis for show's core motion design elements including the open, transitions and set monitor backgrounds that would all compliment the energy that the show hoped to achieve.
Hoy Día re-launched to positive reception and achieved its goal of boosted viewership interest and ratings as a combined result of its overhauled content, marketing and branding.