Rogue FPS—also known as just Rogue—is a gaming content creator and social media influencer streaming on Facebook Gaming and producing content on several social media platforms.
As a former content creator on Mixer—the late live video streaming platform from Microsoft—looking to migrate his content to Facebook Gaming, the client needed a visual identity with which to establish a presence and grow an audience.
Being known for high-energy and competitive action gameplay with high a production value, the client wanted a logo and brand assets that would reflect those qualities and support his on-screen persona.
A primary visual treatment of these elements was chosen to serve as a north star for elements that would then brand everything across socials, promotional material and the live stream itself.
Animating the brand assets involved combining traditional frame-by-frame animation and digital 3D workflows in an effort to add some fun, playful cues to an otherwise hard-edged and aggressive look.
The live stream pulled everything together to form a cohesive look that dressed the stage for the promised action and fun that was teased by the branding throughout its many online presences.
Rogue successfully relaunched his stream with its new visual identity to great success and continues to see growth across a wide online presence in the e-sports community.